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Research papers

Global advertising for children's products. Are you joking?

The paper describes the work that has been carried out with 7 year old children in Brazil, France, and Armenia. It was shown that the educational program has an influence on the responses that children give when their advertising memorization is...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Author: Eliane Karsaklian
October 22, 1997
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Citation

Karsaklian, E. (1997a, October 22). Global advertising for children's products. Are you joking?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/global-advertising-for-children-s-products-are-you-joking-